BrandingdesignMarketing StrategyPackagingWebsite Design
January 1, 2018

A Year In Review

As 2017 comes to an end, we reflect upon the past year, some of our favorite work and milestones of our studio. We are grateful for our clients that have trusted us with their projects, brands, websites, etc. Take a look at some highlights below.   Initial Seed Investment Our clients, Kalahari Biltong, closed on their initial round of equity financing by partnering with AccelFoods in New York. We launched their brand in 2015 and…
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what is the value of design?
designMarketing Strategy
December 3, 2017

What is the Value of Design?

Why should companies, big or small, put time and money into design? It’s a question we get asked a lot, especially when we are working with startups or small businesses. When you have a small budget and a small team, it’s crucial that you spend your resources wisely. So, what is the value of design and design thinking? Let’s get into it a little.In 2013 the Design Management Institute and Motiv Strategies joined forces to…
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Digital MarketingStrategy and Insights
March 30, 2017

What Is An Omnichannel Customer?

Physical locations, webpages, social media, live web chats, mobile applications, telephone communication, and much more are all a part of the modern day omnichannel business landscape. It wasn’t long ago when omnichannel strategies were reserved for Fortune 500's. Those days are over and every business, from start-up to family business has to adjust to omnichannel. But why, you may ask? It all boils down to your customer. Your customer is looking for information in multiple…
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Digital MarketingStrategy and Insights
March 25, 2017

The Importance of a Like

It's a question we get a lot. What's the value of a like on social media?  There are a few ways to attribute value and importance to your social media following. Whether you value consumer feedback or increased sales numbers, social can help. It's not uncommon for marketing departments to have an unclear idea how social is (or is not) benefiting their organization. At the end of the day merely liking a brand doesn't change behavior our…
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Digital MarketingStrategy and Insights
November 8, 2016

You Need a Digital Marketing Strategy

There are a plethora of marketing solutions and opportunities that allow you to connect with customers, build your brand, and market at scale. The biggest problem we see in our day to day are clients without a clear digital strategy. Without a strategy in place, how can you invest any money into digital marketing? If you did invest with a strategy or a poor one it will be hard (if not impossible) to gauge return…
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Social Media Needs Design by nature & nurture creative
March 26, 2016

4 Reasons Your Social Media Needs Better Design

Successful social media campaigns need to put quality, relevant content in front of your followers. For that you need design. It’s easy to start marketing on social media. It’s also fairly simple to come up with content calendars, tone of voice guides, and customer service / engagement protocols for your communications. What’s easy to overlook is making sure that your posts tell the right visual story. Telling an on brand, compelling visual story is growing…
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