Category

Digital Marketing

What is Branding?

By | Branding, Strategy and Insights

The term ‘branding’ is thrown around a little lightly these days. The term is one of the many terms that marketing and communications folks throw around kind of loosely. It’s always a little vague. Most people think of branding as your logo, colors, fonts, the tone of voice, and your overall design aesthetic. We see it a little differently. So what is branding? To us, branding is not a logo, it’s not a color, and…

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What Is An Omnichannel Customer?

By | Digital Marketing, Strategy and Insights

Physical locations, webpages, social media, live web chats, mobile applications, telephone communication, and much more are all a part of the modern day omnichannel business landscape. It wasn’t long ago when omnichannel strategies were reserved for Fortune 500’s. Those days are over and every business, from start-up to family business has to adjust to omnichannel. But why, you may ask? It all boils down to your customer. Your customer is looking for information in multiple…

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You Need a Digital Marketing Strategy

By | Digital Marketing, Strategy and Insights | No Comments

There are a plethora of marketing solutions and opportunities that allow you to connect with customers, build your brand, and market at scale. The biggest problem we see in our day to day are clients without a clear digital strategy. Without a strategy in place, how can you invest any money into digital marketing? If you did invest with a strategy or a poor one it will be hard (if not impossible) to gauge return…

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