Who: Moustache Coffee Club is a premium coffee subscription service. They send their subscribers amazing single-origin coffee roasted to perfection.
Problem: This coffee subscription services needed new packaging that reflected their young and hip brand but also provided flexibility for customization.
Solution: We separated the package and label and created a system that could work seamlessly together. This would allow custom labels that could be made in house to accurately reflect the roast but also allow you to take advantage of volume discounts when printing the packaging.
Moustache Coffee Club sources the best coffee on the planet. Members of their club can have fresh roasted coffee at their door within two days of roasting. The club is well curated, with premium beans for their club members. We needed to design a package that accommodate their growing business and their diverse coffee offerings. The solution of a one-size-fits-all package, designed with coffee icons; and a custom label with tasting notes, coffee origins, roasting date, describe that week’s fresh brew. Not only did the packaging design increase the brand appeal and consumer experience, we cut shipping costs with a light weight bag and an alternate shipping substrate.
“Exceeded our expectations with the design of our new bag. We have seen retention rates increase by over 40% since introducing our new packaging and have numerous compliments from our customers. The new and interesting packaging has also made our social media mentions really shine” – Sean Reilly, Moustache Coffee Club Founder
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