In 2015 we launched the Kalahari brand, with an identity design and packaging design to launch their new product line, Biltong. Three years later, we worked with them on a packaging and brand refresh, which coincided with a brand activation road trip. With less than a month for the onset of the activation, we designed branded assets for a custom airstream.
Kalahari partnered with Airstream for an 11-day adventure that started in San Francisco and ended in Los Angeles, California, where they traveled through National Parks and bookended the trip with Spartan Races. In order to create buzz and brand awareness, we were tasked with designing custom decals to cover the airstream. We brought in brand elements from the refresh, like the phrase “Hello Biltong, Goodbye Jerky”, and used the mountains from the logo to create an appealing landscape with map lines crossing it, visualizing the path of the trip.