Beef crisps are in a pretty new category of meat based, potato chip alternatives. There have been some brands that have made moves in the market, such as Wilde Chicken Chips, Epic Pork Rinds, Gone Rogue, and Flock Foods. Kalahari Crisps are unique in that they are beef based and tend to have a simpler ingredient deck than the competitors, as well as more protein.
Our strategy exploration for Crisps also involved looking at other protein chips such as Quest Protein Chips, Popcorners Flex, and Beanitos. We knew that the protein callout would be a large attraction to consumers.