Did you know that e-commerce is predicted to grow by 20% by 2020? This huge rise would make the e-com market represent about $4 trillion in the global retail market. It’s growing so rapidly that e-com is driving most of the growth in the segment. In dollar terms, that’s growth of $2.1 trillion.
This projected growth asks the question, are CPG and FMCG brands ready to capitalize on a consumer that is getting more and more comfortable with shopping online in segment?
The slow adoption of e-commerce for grocery means FMCG brands are still behind on progress made by more traditional online brands such as electronics and apparel. The grocery category is early in it’s e-commerce evolution which means that food brands that position towards e-com can still have a massive advantage.