Nature & Nurture Creative

Bon Me

A New Restaurant Location, With a Fresh Look

Client :

Bon Me Food Truck

Project :

Overview :

Who: Bon Me is a food truck and restaurant concept that offers fresh and healthy Asian fast-casual cuisine.

Problem: While Bon Me is highly visible via their food trucks which are seen every day throughout Boston, when opening their flagship brick and mortar restaurant they needed to elevate their in-house brand experience and awareness.

Solution: Tell the visual story of Bon Me through environmental graphics that would elevate the brand experience, increase awareness, and stand out in a new and expanding Cambridge, MA.

We identified the new building’s modern and sizeable expansive street level windows as an opportunity for street signage. This medium provided a blank canvas for an environmental graphic mural that represents iconic neighborhoods and buildings where Bon Me is served.

Bon Me came to NNC looking for a design consultant for various design projects. The relationship has grown into a partnership as we have seamlessly become a part of their team to design assets and expand their digital marketing.

Head over to Bon Me and grab some of Boston’s great food.