Nature & Nurture Creative

Bystander Revolution

Social Media Campaigns With a Cause.

Client :

Bystander Revolution

Project :

  • Social Media Strategy
  • Social Media Content Creation
  • Illustration
  • Graphic Design

Overview :

Bystander Revolution was founded by author and parent MacKenzie Bezos to create a source of direct, peer-to-peer advice about practical things individuals can do to help defuse bullying. The ultimate goal is the discussion and spread of simple habits of kindness, courage, and inclusion.

The site launched in April of 2014 with unscripted content from dozens of passionate students, leaders and celebrities— over 300 short videos for a wide variety of problems and situations, each with a focus on simple but powerful actions bystanders can take to help. In April of 2016, the site was updated to include a number of additional resources: written tips crowdsourced from contributors and partner organizations; discussion materials to facilitate the use of its videos in classrooms and clubs; and The Weekly Stand, an initiative to spread simple habits of action.