Nature & Nurture Creative

Chloe's Fruit Packaging

Chloe’s Fruit approached us to design and launch eight SKUs for their line of natural fruit pops. The full project scope included Lime and Coconut Dipped in their existing Core and Dipped Line, three licensing SKUs, one with Zumba, two with Marvel, and a new Oatmilk sub-brand with three SKUs. Our studio was able to complete all these projects, including detailed licensing processes, shooting original photography, and creating a custom typeface, in three months.

Chloe's Fruit Packaging

Chloe’s Fruit approached us to design and launch eight SKUs for their line of natural fruit pops. The full project scope included Lime and Coconut Dipped in their existing Core and Dipped Line, three licensing SKUs, one with Zumba, two with Marvel, and a new Oatmilk sub-brand with three SKUs. Our studio was able to complete all these projects, including detailed licensing processes, shooting original photography, and creating a custom typeface, in three months.

Chloe's Fruit Packaging

Chloe’s Fruit approached us to design and launch eight SKUs for their line of natural fruit pops. The full project scope included Lime and Coconut Dipped in their existing Core and Dipped Line, three licensing SKUs, one with Zumba, two with Marvel, and a new Oatmilk sub-brand with three SKUs. Our studio was able to complete all these projects, including detailed licensing processes, shooting original photography, and creating a custom typeface, in three months.

Lime & Coconut​

These two SKUs added to their Core and Dipped lines. An established product hierarchy laid out a steady foundation as a guide to get started. Additionally, designing two SKUs within their existing lines was a great introductory project to get to know their team, understand their file requirements and manufacturing relationships, and key stakeholders in their internal team.

Zumba

This collaboration and licensing partnership was a smart choice for both parties, as they both promote healthy lifestyles, clean living, and having fun! We were able to integrate the movement of a Zumba class with the look and feel of the Chloe’s brand and add visual imagery that integrated with the design.

Zumba

This collaboration and licensing partnership was a smart choice for both parties, as they both promote healthy lifestyles, clean living, and having fun! We were able to integrate the movement of a Zumba class with the look and feel of the Chloe’s brand and add visual imagery that integrated with the design.

marvel

As a leading global licensing brand and partner, Marvel provided very polished and detailed assets. Their structured protocols and brand rules helped us get our feet wet and learn more about the process of licensing. We were able to create cohesive and eye-catching designs that met both Marvel and Chloe’s brand requirements. Read more here about our full process.

marvel

As a leading global licensing brand and partner, Marvel provided very polished and detailed assets. Their structured protocols and brand rules helped us get our feet wet and learn more about the process of licensing. We were able to create cohesive and eye-catching designs that met both Marvel and Chloe’s brand requirements. Read more here about our full process.

Oatmilk

We took this opportunity to create a new sub-brand for the line extension, shoot custom photography to make the ingredients look and feel as decadent as the pops taste, and created a custom type to highlight the fun/new nature of the brand. This project was a success not only with the client but with leading grocers and buyers placing orders at immediate launch. Check out a full view into our process with custom type, here.

Oatmilk

We took this opportunity to create a new sub-brand for the line extension, shoot custom photography to make the ingredients look and feel as decadent as the pops taste, and created a custom type to highlight the fun/new nature of the brand. This project was a success not only with the client but with leading grocers and buyers placing orders at immediate launch. Check out a full view into our process with custom type, here.

The Results

We were able to complete all of these packaging projects in just over three months. The deadlines were the most aggressive deadlines our studio has hit with the work surpassing the client’s expectations. We are grateful for the client, our team, and manufacturers that made this project successful.

The Chloe’s team grew to be a trusted partner–giving us clear direction, feedback, and total transparency that allowed our team the ability to work through concepts quickly. Shout out to Todd, who in weekly status calls gave us very detailed feedback on every SKU, from high-level concepts to the small print in the nutritional facts panel. We sent weekly updated dielines, renderings, and presentations, for project milestones the client’s sales team used in conjunction with sales decks for buyer meetings. The in-progress work resulted in buyers from Target, Kroger, Sprouts, HEB, Whole Foods, and other leading grocers interested in the products ahead of production and manufacturing dates.

Weekly, our team worked tirelessly and swiftly from concept to technical dielines to keep the projects moving towards the deadline dates. The creative freedom we had for the Oatmilk line allowed us to explore a fun custom font that’s grown into its own identity. We promptly learned the rules of the licensing game through trial and error and gained new tools in our toolbox. We ate some delicious chocolate and fruit while photographing real ingredients for placement on the dielines.

We coordinated printing with the box manufacturers and served as the liaison between the printers and the client for approvals, color proofs, and file management. We connected directly with the manufacturer’s designers to guarantee high-level print quality for production. The level of transparency, trust, and partnership with our client was crucial in successful production.

The client was pleased with the result and the level of support and consulting that we provided throughout this process. The successful delivery of all of the dielines and positive working partnership resulted in a continued retainer relationship to support digital advertising, marketing collateral, web design, and communications.

Explore Our Process

Check out our whole process on creating custom type, photography and licensing.