Drink Simple – formerly Drink Maple, is the leader in the maple water category, a plant-based, nutrient-packed beverage originating from water tapped from maple trees. They signed on as a retainer client with help needed in digital marketing, website updates, and more. Then they came to us with a new product line, Sparkling Maple Water.
With sparkling maple water being a new beverage category, we were able to design outside of the current product and packaging suite while still keeping some familiar elements of the design to create brand recognition between the two products. By producing printed labels, instead of custom cans, this allowed for maximum flexibility in going from concept to production in under a month for a launch at the Natural Products Expo West in March 2019. Along with the new product labels we created branded assets to complete the product launch, like sales sheets, social posts, and launch language.
Stay tuned for a full launch this Summer at DrinkSimple.com
The Sparkling Maple Water launch at Natural Products Expo West was a huge success for Drink Simple. With their large buyers and retailers interested in the product, they are working hard at increasing their initial production run to fulfill all of the requests.
After a successful product completion, with just a few days to spare we were able to design marketing collateral, tradeshow booth displays, and social media graphics to ‘officially’ launch this new product suite for Drink Simple.
This process was a quick sprint from start to finish. We kicked off the design process by researching the current market, product competitors and internal goals within Drink Simple. We moved quickly to complete a full label design for production in under three weeks.