Nature & Nurture Creative

Evy Tea

Packaging Redesign & Environmental Graphics

Client :

Evy Tea

Project :

Overview :

We worked closely with the founder to truly understand the breadth of the brand, innovative process, product, and their humble roots. We built out a system of product labels for their custom glass bottles. A total of twelve SKUs were designed to reflect the playfulness of the brand that tied into the product flavor. We solved the brand hierarchy issues and utilized the dynamic faces build through their new rebrand resulting in a bold and innovative look for the ready to drink market.

The product line and rebrand unveiled at the Fall Fancy Food Show in 2017. Excited by Evy’s story and their location in Jamaica Plain, in Boston, MA, we recreated the feel of the cafe for the tradeshow booth. By pulling in elements of the cafe and the rebrand, the unveiling resulted in authentic experience inspired by their roots in JP. Notably, the show was a success within a week they secured over $1 million in seed funding propelling their brand to greater heights including a new cafe located in historic Charlestown, Boston.

Visit them in their newly renovated cafe in Jamaica Plain.