Kalahari Snacks
A Long-Term Partnership
Kalahari Snacks
In 2015, we launched the Kalahari brand with identity and packaging design for their flagship product, Biltong, an air dried beef snack originating from South Africa. As one of our longest continuous clients, our retainer relationship with them has run the gamut of packaging design, marketing collateral, strategy, website design, digital advertising, email marketing, trade show design, a custom airstream and more.
Packaging
We launched Kalahari with their very first package and have been updating and tweaking it over the 5 years we have worked together. Read about how the most recent update was designed and implemented here.
Brand Extension
We worked with Kalahari to bring their first brand extension to market with Kalahari Crisps, their crunchy beef chips. We worked through strategy, packaging, and ultimately product launch. Read more about the process here.
Collateral
Kalahari has a wide range of collateral that we designed to help with selling, customer education, trade show materials, and fun brand swag.
Digital
We designed the Kalahari website to be optimized for direct to consumer sales and have built out and managed all of their supporting email marketing, and digital advertising.
Activations
Kalahari had the opportunity to partner with Airstream on a wild California coastal adventure. We designed the custom graphics and flew out for the install to make sure everything went perfectly. We’ve also designed tradeshow and demo booths for Kalahari.
The Results
Our partnership with Kalahari Snacks through our monthly retainer has allowed us to be partners in everything they do.