Who: Mother-in-Law’s has a mission to share delicious, authentic, handcrafted small-batch kimchi and Korean condiments using the finest natural ingredients.
Problem: Though Mother-in-Law’s has a high Kimchi brand presence, their other products are often confused with each other, and secondary to their Kimchi line.
Solution: Revisit the overall label system as a whole and find ways to add product attributes and clarity in the product labels.