Nature & Nurture Creative

Wandering Bear Coffee

Streamlining Services for a Multi-Channel Brand

Wandering Bear Coffee

Wandering Bear Coffee is a premium packaged cold brew coffee company based in NYC. We joined their team as their partnered agency to help streamline their marketing efforts across their multi-channel brand. We provided them with packaging, content creation, online advertising, animations, and more.

What Was Happening

The brand had many different partnerships to execute marketing and design for their five different channels, and they were working on creating unified brand messaging. 

What We Saw

With all the different partnerships, they were struggling to maintain a unified brand messaging across channels. 

We worked with them on designing collateral across their retail, food service/office coffee service, direct to business, direct to consumer, and wholesale e-commerce channels, while continuing to further develop the overall brand message and design language. We worked directly with team members from each of the different channels. 

Photography

Wandering Bear needed updated brand photography for social media and collateral pieces. We executed shoots in house and worked with outside photographers to do on-location shoots. 

Collateral

We designed coupons, retail displays, and materials for their sales team. Unified collateral created a cohesive ecosystem for their five channels.

Supportive Branded Graphics

We worked with Matt, Wandering Bear’s CEO, on bringing his BevNet presentation to life with supportive branded graphics. 

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Wholesale E-Commerce Support

We created DSP ads and an in-search video ad to drive consumers to Wandering Bear products on Amazon. We also designed landing pages, emails, and print materials for other e-commerce partnerships.

The Results

Our partnership with Wandering Bear through our monthly retainer has allowed us to be nimble and tackle any project small or large. We also manage vendor relationships for Wandering Bear to take projects from ideation to reality as seamlessly as possible.