Wandering Bear Coffee

Streamlining Services for a Multi-Channel Brand

Wandering Bear Coffee

Wandering Bear Coffee is a premium packaged cold brew coffee company based in NYC. We joined their team as their partnered agency to help streamline their marketing efforts across their multi-channel brand. We’ve worked with them on brand identity, packaging design, renderings, digital and print collateral, animations, icon creation, and more.

What Was Happening

The brand had many different partnerships to execute marketing and design for their five different channels, and they were working on creating unified brand messaging.

What We Saw

With all the different partnerships, they were struggling to maintain a unified brand messaging across channels. 

We worked with them on designing collateral across their retail, food service/office coffee service, direct to business, direct to consumer, and wholesale e-commerce channels, while continuing to further develop the overall brand message and design language. We redesigned packaging and created new product designs, illustrated custom iconography, and developed digital and print collateral.

Packaging Design

Our packaging refresh of their most popular product, the 96oz cold brew bag in box, kicked off redesigning the rest of their products and the design of three new products released during a major business pivot. We were able to execute these designs in record time because of our close collaboration with their team and vendors.

Amazon Store Design

We designed the Amazon brand store, A+ content, and product listing tiles with custom iconography. We created DSP ads and an in-search video ad to drive consumers to Wandering Bear products on Amazon.

Wandering Bear hand drawn icons

Direct to Consumer Support

We created renderings of all of Wandering Bear’s products to be displayed on their custom e-commerce website. We designed email templates and individual email campaigns to drive sales to the website.

Wandering Bear email designs in a black iPhone

The Results

Our partnership with Wandering Bear through our monthly retainer has allowed us to be nimble and tackle any project small or large. We managed a massive pivot to Direct to Consumer during the Covid-19 pandemic for the business, which allowed the brand to continue and expand their market. Read more about the pivot on our blog.